We use these Cookies and Tracking technologies to show you advertising tailored to your interests, both inside and outside our website, such as on the websites of our partners for marketing and social media.
Here, too, services from third-party providers are used, which receive information about your use of our website and possibly merge this for their own purposes with other data that you may have received from you elsewhere.
Cookies and similar technologies are used in marketing in order to be able to provide you with interest-based content and advertisements and to receive more detailed reports on campaign performance. Some of these technologies are used by third-party providers, ie partners selected by us for marketing and social media. They therefore receive information about your use of our website and may combine this information with other data that they may have received from you elsewhere.
This enables us to address users who are interested in content and offers on our website on other Porsche web and social media offers with the help of selected partners with advertising geared to their interests (retargeting / remarketing). The display of advertising on the websites of our partners for marketing and social media is based on an analysis of your previous usage behavior on our website. Such usage profiles are created in accordance with the information provided by the providers of the retargeting / remarketing services we use, partially anonymized or pseudonymized. Your data collected in this way will not be used by us to identify you personally and will at no time be merged with the personal data stored by us.
We use these technologies, for example
- Addressing interested users with the right information and thus continuously optimizing marketing communication with visitors to our website, and
- Display relevant advertising content for you - also outside of the Porsche websites.
The data processing takes place exclusively on the basis of your voluntary consent in accordance with Article 6 Paragraph 1 Letter a) GDPR. If you give us your consent to this, Cookies and similar technologies will be set when you visit our website or when you access an offer made available via it and you will also be able to experience interest-based advertising from us on other websites and social media offers. Here